Branding television /
Johnson, Catherine, 1973-
Branding television / Catherine Johnson. - Abingdon, Oxon ; New York : Routledge, c2012. - xvii, 197 p.; 25 cm. - Comedia .
Includes bibliographical references and index.
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
9780415548427 (alk. paper) 9780415548434 (pbk. : alk. paper) 9780203597033 (ebk.)
2011016514
Television broadcasting--United States.
Television broadcasting--Great Britain.
Branding (Marketing)--United States.
Branding (Marketing)--Great Britain.
Transmisión de televisión--Estados Unidos
Radiodifusión televisiva--Estados Unidos.
Transmisión de televisión--Gran Bretaña.
Marcas de fábrica--Estados Unidos.
Marcas de fábrica--Gran Bretaña.
PN 1992.3 / J66b 2012
384.55068/8
Branding television / Catherine Johnson. - Abingdon, Oxon ; New York : Routledge, c2012. - xvii, 197 p.; 25 cm. - Comedia .
Includes bibliographical references and index.
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
9780415548427 (alk. paper) 9780415548434 (pbk. : alk. paper) 9780203597033 (ebk.)
2011016514
Television broadcasting--United States.
Television broadcasting--Great Britain.
Branding (Marketing)--United States.
Branding (Marketing)--Great Britain.
Transmisión de televisión--Estados Unidos
Radiodifusión televisiva--Estados Unidos.
Transmisión de televisión--Gran Bretaña.
Marcas de fábrica--Estados Unidos.
Marcas de fábrica--Gran Bretaña.
PN 1992.3 / J66b 2012
384.55068/8