Predictably irrational : the hidden forces that shape our decisions /
Ariely, Dan, 1967-
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - 1st ed. - New York, NY : Harper, c2008. - xxii, 280 pages : illusrations ; 23 cm.
Includes bibliographical references (pages [259]-267) and index.
1. The truth about relativity : why everything is relative, even when it shouldn't be
2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air
3. The cost of zero cost : why we often pay too much when we pay nothing
4. The cost of social norms : why we are happy to do things, but not when we are paid to do them
5. The influence of arousal : why hot is much hotter than we realize
6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do
7. The high price of ownership : why we overvalue what we have
8. Keeping doors open : why options distract us from our main objective
9. The effect of expectations : why the mind gets what it expects
10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't
11. The context of our character, part I : why we are dishonest, and what we can do about it
12. The context of our character, part II : why dealing with cash makes us more honest
13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
9780061353239 (hbk.) 006135323X (hbk.)
2008273863
Decision making.
Toma de decisiones
Economics--Psychological aspects.
Economía --Aspectos psicológicos
Consumer behavior.
Comportamiento del consumidor
BF 448 / A698p 2008
153.8/3
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - 1st ed. - New York, NY : Harper, c2008. - xxii, 280 pages : illusrations ; 23 cm.
Includes bibliographical references (pages [259]-267) and index.
1. The truth about relativity : why everything is relative, even when it shouldn't be
2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air
3. The cost of zero cost : why we often pay too much when we pay nothing
4. The cost of social norms : why we are happy to do things, but not when we are paid to do them
5. The influence of arousal : why hot is much hotter than we realize
6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do
7. The high price of ownership : why we overvalue what we have
8. Keeping doors open : why options distract us from our main objective
9. The effect of expectations : why the mind gets what it expects
10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't
11. The context of our character, part I : why we are dishonest, and what we can do about it
12. The context of our character, part II : why dealing with cash makes us more honest
13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
9780061353239 (hbk.) 006135323X (hbk.)
2008273863
Decision making.
Toma de decisiones
Economics--Psychological aspects.
Economía --Aspectos psicológicos
Consumer behavior.
Comportamiento del consumidor
BF 448 / A698p 2008
153.8/3