Switch : how to change things when change is hard /
Heath, Chip, 1963-
Switch : how to change things when change is hard / Chip Heath and Dan Heath. - 1st ed. - New York, N.Y : Crown Business, 2010. - 305 pages ; 22 cm.
Includes bibliographical references (pages [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
9780307885036 (Pbk.) 0307885038 (Pbk.)
2009027814
Change (Psychology)
Cambio (Psicología)
BF 637 / H437sw 2010
155.7
Switch : how to change things when change is hard / Chip Heath and Dan Heath. - 1st ed. - New York, N.Y : Crown Business, 2010. - 305 pages ; 22 cm.
Includes bibliographical references (pages [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
9780307885036 (Pbk.) 0307885038 (Pbk.)
2009027814
Change (Psychology)
Cambio (Psicología)
BF 637 / H437sw 2010
155.7