The dynamics of persuasion : communication and attitudes in the 21st century /
Perloff, Richard M.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 4th ed. - New York : Routledge, 2010. - xvi, 425 p. : ill. ; 24 cm. - Communication series. Communication theory and methodology .
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
Includes bibliographical references and indexes.
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
9780415805674 (hbk) 0415805678 (hbk) 9780415805681 (pbk) 0415805686 (pbk) 9780203870327 (ebk) 0203870328 (ebk)
2009041035
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
BF637.P4 / P39 2010
153.8/52
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 4th ed. - New York : Routledge, 2010. - xvi, 425 p. : ill. ; 24 cm. - Communication series. Communication theory and methodology .
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
Includes bibliographical references and indexes.
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
9780415805674 (hbk) 0415805678 (hbk) 9780415805681 (pbk) 0415805686 (pbk) 9780203870327 (ebk) 0203870328 (ebk)
2009041035
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
BF637.P4 / P39 2010
153.8/52