MARC details
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03417nam a2200277 4500 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL |
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BJBSDDR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20230410143537.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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ta |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
060907s2004 nyu eng |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
074321580X |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780743215800 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Lengua de catalogación |
spa |
| Centro/agencia transcriptor |
BJBSDDR |
| 041 ## - CÓDIGO DE IDIOMA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 14 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
T 48 |
| Número de ítem |
C987b 2004 |
| 082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
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| Número de clasificación |
005.3/068 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Cusumano, Michael A., |
| Fechas asociadas al nombre |
1954- |
| 245 14 - MENCIÓN DEL TÍTULO |
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| Título |
The business of software : |
| Resto del título |
what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad / |
| Mención de responsabilidad, etc. |
Michael A. Cusumano |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
New York : |
| Nombre del editor, distribuidor, etc. |
Free Press, |
| Fecha de publicación, distribución, etc. |
2004 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xv, 334 pages : |
| Otras características físicas |
illustrations ; |
| Dimensiones |
24 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references (p. [303]-319) and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
The business of software: a personal view<br/>Strategy for software companies: what to think about<br/>Services, products, and more services: how software became a business<br/>Best practices in software development: beyond the software factory<br/>Software entrepreneurship: essential elements of a successful start-up<br/>Start-up case studies: software products, services, and hybrid solutions<br/>Conclusion: The "ideal" versus "realistic" software business |
| 520 ## - RESUMEN, ETC. |
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| Sumario, etc. |
Publisher description: The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world. In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this ... book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world. Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success |
| 610 24 - PUNTO DE ACCESO ADICIONAL DE MATERIA--NOMBRE DE ENTIDAD CORPORATIVA |
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| Nombre de entidad corporativa o nombre de jurisdicción como elemento de entrada |
Microsoft Corporation |
| Subdivisión general |
Administración |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| 9 (RLIN) |
6784 |
| Término de materia o nombre geográfico como elemento de entrada |
Industria de programas para computadores |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Tipo de ítem Koha |
Libro |
