MARC details
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06876cam a2200517 a 4500 |
| 001 - NÚMERO DE CONTROL |
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17170792 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL |
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BJBSDDR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20251003134236.0 |
| 006 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA--CARACTERÍSTICAS DEL MATERIAL ADICIONAL |
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a|||||r|||| 00| 0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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ta |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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120217s2012 cauabf r 001 0 eng |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
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| Número de control de LC |
2012005730 |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781118074510 (hbk.) |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
1118074513 (hbk.) |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781118222515 |
| Información calificativa |
ebk. |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9781118236420 |
| Información calificativa |
ebk. |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781118261118 |
| Información calificativa |
ebk. |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
17170792 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
DLC |
| Centro/agencia transcriptor |
DLC |
| Centro/agencia modificador |
DLC |
| Lengua de catalogación |
eng |
| 041 ## - CÓDIGO DE IDIOMA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 042 ## - CÓDIGO DE AUTENTICACIÓN |
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| Código de autenticación |
pcc |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
ma----- |
| 050 14 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HF 5415.12 |
| Número de ítem |
M214a 2012 |
| 082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
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| Número de clasificación |
330.917/4927 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Mahajan, Vijay, |
| Fechas asociadas al nombre |
1948- |
| 9 (RLIN) |
43964 |
| 245 14 - MENCIÓN DEL TÍTULO |
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| Título |
The Arab world unbound : |
| Resto del título |
tapping into the power of 350 million consumers / |
| Mención de responsabilidad, etc. |
Vijay Mahajan. |
| 250 ## - MENCION DE EDICION |
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| Mención de edición |
1st ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
San Francisco : |
| Nombre del editor, distribuidor, etc. |
Jossey-Bass, |
| Fecha de publicación, distribución, etc. |
c2012. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xiii, 408 pages., [16] pages of plates : |
| Otras características físicas |
illustrations (some color), map ; |
| Dimensiones |
24 cm. |
| 336 ## - TIPO DE CONTENIDO |
|---|
| Término de tipo de contenido |
text |
| Código de tipo de contenido |
txt |
| Fuente |
rdacontent |
| 337 ## - TIPO DE MEDIO |
|---|
| Nombre/término del tipo de medio |
unmediated |
| Código del tipo de medio |
n |
| Fuente |
rdamedia |
| 338 ## - TIPO DE SOPORTE |
|---|
| Nombre/término del tipo de soporte |
volume |
| Código del tipo de soporte |
nc |
| Fuente |
rdacarrier |
| 500 ## - NOTA GENERAL |
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| Nota general |
Includes index. |
| 505 8# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! Capturing the region's yalla energy with a new Arab brand Sustaining the yalla energy of family businesses Harvesting the yalla energy of Arab youth Fueling the yalla energy of Arab entrepreneurs Enabling a new yalla energy among disadvantaged Arabs Letting the yalla energy flow A call to action The richness of the past and the promise of the future Acknowledgments The Authors Index. |
| 520 ## - RESUMEN, ETC. |
|---|
| Sumario, etc. |
"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities"-- |
| Fuente proveedora |
Provided by publisher. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| Subdivisión geográfica |
Arab countries. |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| Subdivisión geográfica |
Países árabes |
| 9 (RLIN) |
13170 |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Mercadeo |
| Subdivisión geográfica |
Países árabes |
| 9 (RLIN) |
795 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
International business enterprises |
| Subdivisión geográfica |
Arab countries. |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Empresas comerciales internacionales |
| Subdivisión geográfica |
Países árabes |
| 9 (RLIN) |
5660 |
| 906 ## - ELEMENTOS DE DATOS F LOCAL, LDF (RLIN) |
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| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Tipo de ítem Koha |
Libro |
| 946 ## - PROCESAMIENTO DE INFORMACIÓN LOCAL (OCLC) |
|---|
| Iniciales del agente catalogador |
LLH |
