Transmedia marketing : from film and TV to games and digital media / Anne Zeiser.
Material type:
TextLanguage: English Publisher: New York : Focal Press, 2015Description: xvii, 450 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9780415716116 (pbk.)
- 9780415716109 (hbk)
- 302.230688 23
- P 96 Z47t 2015
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | P 96 Z47t 2015 (Browse shelf(Opens below)) | 1 | Available | 00000111675 |
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| P 96 W783m 1998 Media technology and society : a history : from the telegraph to the Internet / | P 96 W853i 1987 La investigación de la comunicación de masas : crítica y perspectivas / | P 96 W971e 2006 Electric sounds : technological change and the rise of corporate mass media / | P 96 Z47t 2015 Transmedia marketing : from film and TV to games and digital media / | P 96.24 E93 2002 Everything you know is wrong : the Disinformation guide to secrets and lies / | P 96.5 S587i 2004 International communications : a media literacy approach / | P 98 F911c 1971 A computer model of transformational grammar / |
Includes index.
1. Introduction to transmedia marketing --
2. Marketing planning --
3. The creative process --
4. Influence the influencers : press and publicity --
5. Influence the influencers : A-list vehicles --
6. Reaching your public : visual expression --
7. Reaching your public : advertising --
8. Reaching your public : digital and viral --
9. Finding success.
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