Five stars : the communication secrets to get from good to great / Carmine Gallo

By:

Gallo, Carmine, 1965-

Language: eng Publication details: New York : St. Martin's Press , 2018Description: 244 p. : 23 cmISBN:

9781250193841

Subject(s):

Comunicación corporativa

LOC classification:

HF 5718 G172f 2018

Contents:

Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing.

Summary: « Globalization, automation, and artificial intelligence are disrupting disrupt every field, and having a good idea isn't good enough. Gallo shows that mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. In this information economy, you are only as valuable as your ideas, and Gallo helps you gain the competitive edge. »

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5718 G172f 2018 (Browse shelf(Opens below))	1	Available	00000132602

Introduction: Rise up! --
Part one. Why great communicators are irreplaceable --
Poetry, power, and moonshots --
Winning the war of ideas --
Aristotle was right and neuroscience proves it --
The human capacity to dream big --
Part two. Who's earned five stars --
The scientists --
The entrepreneurs --
The professionals --
The leaders --
The TED stars --
Part three. How to get from good to great --
The Pathos Principle --
The three-act storytelling structure --
Deliver the big picture --
Smart words make the grade --
How to give your ideas "verbal beauty" --
Leonardo, Picasso, and you --
Conquer the fear that holds you back --
Conclusion: Find the tune that makes your heart sing.

« Globalization, automation, and artificial intelligence are disrupting disrupt every field, and having a good idea isn't good enough. Gallo shows that mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. In this information economy, you are only as valuable as your ideas, and Gallo helps you gain the competitive edge. »

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