Includes bibliographical references (pages 289-295) and index.

part one: OKRs in Action. 1- google, meet OKRs, how OKRs came to google, and the superpowers they convey. 2- The father of OKRs, andy grove creates and inculcates a new way of structured goal setting. 3- Operation crush: an intel story, how OKRs won the microprocessor wars. 4- Superpower #1: focus and commit to priorities, OKRs help us choose what matters most. 5- Focus: the remind story, brett kopf ued OKRs to overcome attention deficit disorder. 6- Commit: The Nuna Story, Jini kim´s personal commitment to transform healt care. 7- Superpower #2: Align and connect for teamwork, public transparent OKRs spark and strengthen collaboration. 8- Align: the Myfitnesspal story, Align via OKRs is more challeging-and rewarding-than mike lee anticipated. 9- Connect: the intuit story, atticus tysen OKR transparency to fortify a software pioneer´s open culture. 10- Superpower #3: track for accountability, OKRs help us monitor progress and course-correct. 11- Track: the gate foundation story, A $20 billion star-up wield OKRs to fight devstating diseases. 12- Suprpower #4: stretch for amazing, OKRs empower us to achieve the seemingly impossible. 13- Stretch: the google chrome Story, CEO sundar pichai uses OKRs to build the world´s leading web browser. 14- Stretch: the youtube story, CEO susan wojcicki and an audacious billion-hour goal. Part Two: The New Wolrd of Work. 15- Continuous peformance management: OKRs and CFRs, how conversations, feedback, and recognition help to achieve excellence. 16- Ditching annual performance reviews: the adobe story, adobe affirms core values with conversations and feedback. 17- Baking better Every Day: the zume pizza story, A robotics pioneer leverages OKRs for teamwork and leadership-and to create the perfect pizza. 18- Culture, OKRs catalyze culture; CFRs nourish it. 19- Culture change: the lumeris story, overcoming OKR resistance with a culture makeover. 20- culture change: bono´s one campaigh story, the world´s greatest rock star deploys OKRs to save lives in africa. 21- The goals to come.

Reveals how a powerful goal-setting system can help any organization thrive, outlining objectives and key results as the most important factors to business success.