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Sales management : analysis and decision making / Thomas N. Ingram ... [et al.].

Contributor(s): Material type: TextTextLanguage: English Publication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 5th edDescription: xxi, 420 pages : illustrations ; 28 cmISBN:
  • 0324191081 (pbk.)
  • 9780324191080
Subject(s): DDC classification:
  • 658.8/1 21
LOC classification:
  • HF 5438.25 S163 2004
Summary: This text provides up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st century and offering the text in the form of modules, which allow instructors to customize their coverage in class.
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Includes bibliographical references (p. 391-408) and index.

This text provides up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st century and offering the text in the form of modules, which allow instructors to customize their coverage in class.

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