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Microtrends squared : the new small forces driving the big disruptions today / Mark Penn ; with Meredith Fineman.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: New York : Simon & Schuster, [2018]Edition: First Simon & Schuster hardcover editionDescription: 413 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781501179914 (hardcover)
  • 1501179918 (hardcover)
Subject(s): Genre/Form: DDC classification:
  • 303.4973 23
LOC classification:
  • HB 3505  P412m 2018
Contents:
The building blocks of change today -- Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds -- Health and diet. Pro-proteiners ; Guys left behind ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors -- Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires -- Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers -- Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters -- Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires -- Conclusion : taming our microtrends.
Summary: Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HB 3505 P412m 2018 (Browse shelf(Opens below)) 1 Available 00000140015

Includes bibliographical references (pages 357-394) and index.

The building blocks of change today -- Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds -- Health and diet. Pro-proteiners ; Guys left behind ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors -- Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires -- Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers -- Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters -- Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires -- Conclusion : taming our microtrends.

Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.

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