"Originally published in 2004"--T.p. verso.

Includes bibliographical references and index.

Pixar --
Baby Einstein --
Callaway --
Barbie --
Hallmark Cards --
Red Bull --
Sony Walkman --
Liquid Paper --
Dyson --
The Kellogg Company --
3M and the Post-it Note --
Weight Watchers --
Quiksilver --
Kate and Andy Spade --
Nobu --
Wolfgang Puck --
Chanel No. 5 --
The Coca-Cola Company --
Clarence Birdseye --
Nokia --
Avon --
LVMH --
Gap --
Samsung --
Guinness --
Adidas --
IKEA --
Re/Max --
JD Power --
Mark Burnett --
Howard Schultz, Starbucks --
Amazon --
Columbia Sportswear --
Nutrimetics --
Cirque du Soleil --
Rollerblade --
Websense --
Craigslist --
MTV --
TiVo --
Hooters --
Liz Lange Maternity --
Microsoft --
Mars Inc. --
XM Satellite Radio --
Ray Kroc, McDonald's --
Michael Dell, Dell Computers --
Arthur Blank and Bernie Marcus, Home Depot --
Mary Kay Ash, Mary Kay Cosmetics --
Simon Fuller --
Oprah Winfrey --
Sean Combs --
Richard Branson --
Taschen --
Danni Ashe --
Oakley --
Revlon --
Luxottica --
eBay --
Limited Brands --
L'Oreal --
BlackBerry --
Wal-Mart --
Warren Buffett, Berkshire Hathaway --
NetJets --
Nike --
Tiffany & Co. --
Levi's --
FedEx --
Esprit --
Playboy --
Tupperware --
Apple --
id Software --
Google --
Seinfeld --
Juicy Couture --
Jamie Oliver --
CollegeHumor.com --
MAC Cosmetics --
Aveda --
Ben & Jerry's --
Steinway --
Lego --
Harley-Davidson --
Four Seasons Hotels --
Manolo Blahnik --
Porsche --
Prada --
Alessi --
Subway --
Mrs. Fields Cookies --
Diners Club --
Jani-King --
Play-Doh --
Dippin' Dots --
Build-A-Bear --
Disposable diapers --
Neopets --
Super Soaker.

Inside the success of 100 Business Geniuses Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace. 100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and