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The crowdfunding revolution : how to raise venture capital using social media / by Kevin Lawton and Dan Marom.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c2013.Description: xiv, 240 p. : ill. ; 24 cmISBN:
  • 9780071790451 (alk. paper)
  • 0071790454 (alk. paper)
Subject(s): DDC classification:
  • 658.15/224
LOC classification:
  • HG 4027.6 L425c 2013
Contents:
I. The road here -- The rise of the crowd -- The decline of established financing -- The decline of outlier identification -- The emergence of early financing -- The rise of crowdfunding -- II. The crowdfunding campaign -- Benefits -- The artful ask -- The journey -- III. The road ahead -- Infrastructure and ecosystems -- Prediction markets and mining the collective IQ -- The intersection with crowdsourcing -- The new investment models -- Regulation and policy status -- Regulation and policy directions.
Summary: Shows how to get to the forefront of the new world of venture financing. This guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation - and describes how crowdfunding can be used to tap into a "collective intelligence" for far superior results.
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I. The road here -- The rise of the crowd -- The decline of established financing -- The decline of outlier identification -- The emergence of early financing -- The rise of crowdfunding -- II. The crowdfunding campaign -- Benefits -- The artful ask -- The journey -- III. The road ahead -- Infrastructure and ecosystems -- Prediction markets and mining the collective IQ -- The intersection with crowdsourcing -- The new investment models -- Regulation and policy status -- Regulation and policy directions.

Shows how to get to the forefront of the new world of venture financing. This guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation - and describes how crowdfunding can be used to tap into a "collective intelligence" for far superior results.

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