The news and public opinion : media effects on civic life / Max McCombs, R. Lance Holbert, Spiro Kiousis, Wayne Wanta.
Language: eng Publication details: New York : Polity, 2011.Description: 210 p. ; 21 cmISBN:- 9780745645193
- PN 4749 M478n 2011
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | PN 4749 M478n 2011 (Browse shelf(Opens below)) | 1 | Available | 00000144032 |
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INTRODUCTION Chapter 1. What Is Public Opinion? PART ONE: THE NEWS MEDIA Chapter 2. A Changing Communication Environment Chapter 3. Reporting the News Chapter 4. Trust in the News PART TWO: SETTING THE CIVIC STAGE Chapter 5. The Audiences for News Chapter 6. Focusing Public Attention Chapter 7. Learning from the News Chapter 8. Forming Opinions Chapter 9. Tone of the News Chapter 10. Political Behavior Chapter 11. What Citizens Bring to the News Chapter 12. News Influence on Civic Life PART THREE: COMING TO JUDGMENT Chapter 13. Assessing the Role of News in Civic Life.
The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life. -- Back Cover.
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