Mass media in a changing world : history, industry, controversy / George R Rodman

By:

Rodman, George R, 1948-

Language: eng Publication details: New York : McGraw-Hill Education, 2010Description: 512 p.: ill.; 27 cmISBN:

9780070172739

Subject(s):

DDC classification:

302.23

LOC classification:

P 90 R693m 2010

Contents:

Tells the story of where the media came from, why they do what they do, and why those actions cause controversies. This title features coverage of the significance of mobile media in mass communication including sections on the convergence of economics of the online and mobile industries and the history of mobile media.

Summary: Pt. 1. Overview. 1. Introduction -- pt. 2. The print industries. 2. Books. 3. Newspapers. 4. Magazines -- pt. 3. The electronic industries. 5. Movies. 6. Recordings. 7. Radio. 8. Television. 9. The internet -- pt. 4. Information and persuasion industries. 10. News. 11. Public relations and politics. 12. Advertising -- pt. 5. Media issues. 13. Media impact. 14. Media law. 15. Media ethics.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P 90 R693m 2010 (Browse shelf(Opens below))	1	Available	00000149955

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Previous	P 90 R438 1987 Retórica general /	P 90 R452m 1997 Les médias et la communication de crise /	P 90 R622r 1973 Responsabilidad y comunicación de masas /	P 90 R693m 2010 Mass media in a changing world : history, industry, controversy /	P 90 R696d 1999 Derecho de la comunicación : manual básico para periodistas y publicitarios /	P 90 R696m 1995 Los modelos de la comunicación /	P 90 R696t 2001 Teorías de la comunicación [Texto impreso] : ámbitos, métodos y perspectivas /	Next

Pt. 1. Overview. 1. Introduction --
pt. 2. The print industries. 2. Books. 3. Newspapers. 4. Magazines --
pt. 3. The electronic industries. 5. Movies. 6. Recordings. 7. Radio. 8. Television. 9. The internet --
pt. 4. Information and persuasion industries. 10. News. 11. Public relations and politics. 12. Advertising --
pt. 5. Media issues. 13. Media impact. 14. Media law. 15. Media ethics.

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