Successful marketing plans in a week / Ros Jay and John Sealey

By:

Jay, Ros

Contributor(s):

Sealey, John

Language: eng Series: Teach yourself booksPublication details: London : Hodder Education, 2012Description: 121 p. : ill. ; 20 cmISBN:

9781444159400
1444159402

Subject(s):

LOC classification:

HF 5415.13 J42s 2012

Contents:

Introduction -- Sunday: What is a marketing plan? -- Monday: Asking questions -- Tuesday: Researching the answers -- Wednesday: Finding your objectives -- Thursday: Converting your objectives into action plans -- Friday: Putting the plan together -- Saturday: Using your marketing plan -- Surviving in tough times.

Summary: Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.13 J42s 2012 (Browse shelf(Opens below))	1	Available	00000162691

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Previous								Next
Previous	HF 5415.13 D273p 2006 Peripheral vision : detecting the weak signals that will make or break your company /	HF 5415.13 F383m 2005 Marketing strategy /	HF 5415.13 H431 2013 HBR's 10 must reads on strategic marketing.	HF 5415.13 J42s 2012 Successful marketing plans in a week /	HF 5415.13 K49b 2017 Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /	HF 5415.13 K87k 1999 Kotler on marketing : how to create, win, and dominate markets /	HF 5415.13 K87l 2003 Lateral marketing : new techniques for finding breakthrough ideas /	Next

Previous edition: London: Hodder & Stoughton, 1999.

Introduction --
Sunday: What is a marketing plan? --
Monday: Asking questions --
Tuesday: Researching the answers --
Wednesday: Finding your objectives --
Thursday: Converting your objectives into action plans --
Friday: Putting the plan together --
Saturday: Using your marketing plan --
Surviving in tough times.

Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan

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