"Elephant paperbacks."

Includes bibliographical references (pages 367-374) and index.

Foreword
1: Trial balance
2: Touching earth
3: K C to L A
4: Back to the drawing board
5: Bringing forth the mouse
6: Everyone grows up
7: Disney's folly
8: Troubled times
9: Long pause
10: Disney's land
11: Final balance
Acknowledgments
Bibliographical note
Index

When Walter Elias Disney moved to Hollywood in 1923, the twenty-one-year-old cartoonist seemed an unlikely businessman--and yet within less than two decades, he'd transformed his small animation studio into one of the most successful and beloved brands of the twentieth century. But behind Disney's boisterous entrepreneurial imagination and iconic characters lay regressive cultural attitudes that, as The Walt Disney Company's influence grew, began to not simply reflect the values of midcentury America but actually shape the country's character.