Building a storybrand : clarify your message so customers will listen / Donald Miller.

By:

Miller, Donald, 1971-

Material type: Text

TextLanguage: English Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 2017Description: x, 228 pages : illustrations ; 22 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780718033323 (hardcover)
0718033329 (hardcover)

Other title:

Building a story brand

Subject(s): DDC classification:

658.8/02

LOC classification:

HF 5415.1255 M647b 2017

Contents:

The key to being seen, heard, and understood The secret weapon that will grow your business The simple SB7 framework A character Has a problem And meets a guide Who gives them a plan And calls them to action That helps them avoid failure And ends in a success People want your brand to participate in their transformation Building a better website Using StoryBrand to transform company culture

Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.1255 M647b 2017 (Browse shelf(Opens below))	1	Available	00000173557

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Includes bibliographical references (pages 225-228).

The key to being seen, heard, and understood
The secret weapon that will grow your business
The simple SB7 framework
A character
Has a problem
And meets a guide
Who gives them a plan
And calls them to action
That helps them avoid failure
And ends in a success
People want your brand to participate in their transformation
Building a better website
Using StoryBrand to transform company culture

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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