On brand : shape your narrative, share your vision, shift their perception / Aliza Licht.

By:

Licht, Aliza, 1974-

Material type: Text

TextLanguage: English Publisher: New York : Union Square & Co., an imprint of Sterling Publishing Co., Inc., 2023Description: 296 pages ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781454949060
1454949066

Subject(s):

DDC classification:

650.1

LOC classification:

HF 5415.1255 L699o 2023

Summary: How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you." Adapted from front jacket flap.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.1255 L699o 2023 (Browse shelf(Opens below))	1	Available	00000193180

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Previous	HF 5415.125 S472d 2013 Data driven marketing for dummies /	HF 5415.1255 C366g 2010 Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /	HF 5415.1255 L564a 2010 Admiravel marketing novo : como a pirataria, a pobreza e os oligarcas estao reinventando o marketing /	HF 5415.1255 L699o 2023 On brand : shape your narrative, share your vision, shift their perception /	HF 5415.1255 M647b 2017 Building a storybrand : clarify your message so customers will listen /	HF5415.1255 .W35 2008 Buying in : the secret dialogue between what we buy and who we are /	HF 5415.1255 Y68b 2010 Brand media strategy : integrated communications planning in the digital era /	Next

Includes index.

How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you." Adapted from front jacket flap.

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