Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King.

By:

King, Katie, 1967-

Material type: Text

TextLanguage: English Publisher: London ; New York : Kogan Page Ltd, 2019Description: x, 207 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749483395 (pbk.)
0749483393 (pbk.)

Subject(s):

Additional physical formats: Online version:: Using artificial intelligence in marketingDDC classification:

658.800285/63

LOC classification:

HF 5415.1265 K53u 2019

Contents:

The AI wake-up call : the strategic transition of marketing The personalization paradox: global appetite for AI and the changing customer journey Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment Transformational marketing and AI in North America : case studies from banking and retail Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East Framework for success: democratization of AI The new marketing paradigm : reinventing the role of marketing, ethics and transparency The future of marketing has arrived: AI's wider impact on education, policy and politics Bibliography Index

Summary: Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.1265 K53u 2019 (Browse shelf(Opens below))	1	Available	00000192982

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Includes bibliographical references (pages 197-200) and index.

The AI wake-up call : the strategic transition of marketing
The personalization paradox: global appetite for AI and the changing customer journey
Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
Transformational marketing and AI in North America : case studies from banking and retail
Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
Framework for success: democratization of AI
The new marketing paradigm : reinventing the role of marketing, ethics and transparency
The future of marketing has arrived: AI's wider impact on education, policy and politics
Bibliography
Index

Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.

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