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Public relations : strategies and tactics / Dennis L. Wilcox, Glenn T. Cameron.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston, [Mass.] : A & B, c2006.Edition: 8th editionDescription: xx, 620 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0205449441
  • 9780205449446
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • HM 263 W667p 2006
Contents:
ROLE. 1. What is Public Relations. 2. Evolutions of Public Relations. 3. Ethics and Professionalism. 4. Public Relations Departments and Firms. PROCESS. 5. Research. 6. Program Planning. 7. Communication. 8. Evaluation. STRATEGY. 9. Public Opinion & Persuasion.10. Crisis Communications & Risk Management.11. The Audience & How to Reach It.12. Public Relations and the Law.13. New Technologies in Public Relations. TACTICS.14. News Releases, Newsletters & Brochures.15. Radio, Television & the Web.16. Presentations & Speeches. APPLICATION.17. Corporations.18. Politics & Government.19. International Public Relations.20. Nonprofit Organizations.21. Education.22. Entertainment, Sports & Travel.
Summary: Public Relations: Strategies and Tactics is a foundational college-level textbook that provides a comprehensive introduction to the field of public relations. Designed for both students and professionals, the book blends theory, strategy, real-world applications, and ethical considerations to help readers understand how PR functions across different sectors.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM 263 W667p 2006 (Browse shelf(Opens below)) 1 Available 00000193477

Includes bibliographical references and index.

ROLE. 1. What is Public Relations. 2. Evolutions of Public Relations. 3. Ethics and Professionalism. 4. Public Relations Departments and Firms. PROCESS. 5. Research. 6. Program Planning. 7. Communication. 8. Evaluation. STRATEGY. 9. Public Opinion & Persuasion.10. Crisis Communications & Risk Management.11. The Audience & How to Reach It.12. Public Relations and the Law.13. New Technologies in Public Relations. TACTICS.14. News Releases, Newsletters & Brochures.15. Radio, Television & the Web.16. Presentations & Speeches. APPLICATION.17. Corporations.18. Politics & Government.19. International Public Relations.20. Nonprofit Organizations.21. Education.22. Entertainment, Sports & Travel.

Public Relations: Strategies and Tactics is a foundational college-level textbook that provides a comprehensive introduction to the field of public relations. Designed for both students and professionals, the book blends theory, strategy, real-world applications, and ethical considerations to help readers understand how PR functions across different sectors.

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