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Positioning : the battle for your mind / Al Ries, Jack Trout ; [with a new foreword by Philip Kotler].

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c2001.Description: viii, 213 pages ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071373586
  • 9780071373586
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF 5827.2 R559p 2001
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5827.2 R559p 2001 (Browse shelf(Opens below)) 1 Available 00000194966

"How to be seen and heard in the overcrowded marketplace"--Cover.

"With a new preface by Jack Trout"--P. [4] of cover.

Includes index.

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