Invisible influence : the hidden forces that shape behavior / Jonah Berger.

By:

Berger, Jonah, 1981-

Material type: Text

TextLanguage: English Publication details: New York : Simon & Schuster, 2017.Edition: First Simon & Schuster trade paperback editionDescription: vi, 264 páginas : ilustraciones ; 22 cmISBN:

9781476759739

LOC classification:

B496i 2017

Contents:

Contenidos : Introduction Monkey see, monkey do A horse of a different color Not if they're doing it Similar but different Come on Baby, light my fire Conclusion : putting social influence to work

Summary: You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Automatización y Procesos Técnicos	Automatización y Procesos Técnicos (1er. Piso)	B496i 2017 (Browse shelf(Opens below))	1	Available	00000200104

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Previous	B488w 2006 The world must know : the history of the Holocaust as told in the United States Holocaust Memorial Museum /	B494r 1995 Jean Renoir : projections of paradise /	B496a 2004 Ads, fads, and consumer culture [sound recording] : advertising's impact on American character and society /	B496i 2017 Invisible influence : the hidden forces that shape behavior /	B496l 1976 La epoca de las revoluciones europeas, 1780-1848 /	B496m 2006 Made in monde : les nouvelles frontières de l'économie mondiale /	B496r 1969 La realtáa come costruzione sociale /	Next

Contenidos :
Introduction
Monkey see, monkey do
A horse of a different color
Not if they're doing it
Similar but different
Come on Baby, light my fire
Conclusion : putting social influence to work

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

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