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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2006.Edition: 1st edDescription: xv, 187 pISBN: - 9780787983093
- 0787983098
- HD69 .B7 F663b 2006
- 663b 2006
Contents:
Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD69 .B7 F663b 2006 | 663b 2006 (Browse shelf(Opens below)) | 3 | Available | 00000064180 |
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Comprend des ref. bibliogr.
Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
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