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Harvard business review on green business strategy / Harvard Business Review

Contributor(s): Material type: TextTextLanguage: English Series: Harvard business review paperback seriesPublication details: Boston, MA : Harvard Business School Press, 2007.Description: vii, 213 p. ; 21 cmISBN:
  • 1422121089
  • 9781422121085
Other title:
  • Green business strategy
Subject(s): DDC classification:
  • 658.4/083
LOC classification:
  • HD 30.255  H339 2007
Summary: Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.
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Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.

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