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The power of cult branding : how 9 magnetic brands turned cstomers into loyal followers (and yours can, too) / Matthew W. Ragas, Bolivar J. Bueno

By: Contributor(s): Material type: TextTextLanguage: EN Publication details: Roseville, CA : Prima Venture, 2002 Edition: 5Description: xliv, 178 pISBN:
  • 0761536949
LOC classification:
  • HD 69 R141p 2002
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