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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN:
  • 9780131888593 (casebound)
  • 0131888595 (casebound)
Subject(s): DDC classification:
  • 658.8/27
LOC classification:
  • HD 69 K29s 2008
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 69 K29s 2008 (Browse shelf(Opens below)) 1 1 Available 00000017090

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