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The emperors of chocolate : inside the secret world of Hershey and Mars / Joél Glenn Brenner.

By: Material type: TextTextLanguage: English Publication details: New York : Random House, 1999.Description: xiv, 366 pages : illustrations ; 25 cmISBN:
  • 0679421904 (alk. paper)
  • 9780679421900 (alk. paper)
Subject(s): DDC classification:
  • 338.7
LOC classification:
  • HD 9200 B838e 1999
Contents:
Bar wars Candy from strangers The planet Mars Melts in your mouth To the Milky Way and beyond The candy man Sweet dreams From bean to bar Chocolate town, U.S.A Bittersweet M and M Sweet Home, Chicago Breaking the mold The caretakers Milton's boy The great American chocolate bar Hot cocoa Mars attacks A legacy lost Nice people don't eat chocolate A chocolate-covered world Raising the bar Corporate candy
Summary: Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 9200 B838e 1999 (Browse shelf(Opens below)) 1 Available 00000063722

Includes bibliographical references (pages 325-343) and index.

Bar wars
Candy from strangers
The planet Mars
Melts in your mouth
To the Milky Way and beyond
The candy man
Sweet dreams
From bean to bar
Chocolate town, U.S.A
Bittersweet
M and M
Sweet Home, Chicago
Breaking the mold
The caretakers
Milton's boy
The great American chocolate bar
Hot cocoa
Mars attacks
A legacy lost
Nice people don't eat chocolate
A chocolate-covered world
Raising the bar
Corporate candy

Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.

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