The emperors of chocolate : inside the secret world of Hershey and Mars / Joél Glenn Brenner.
Material type:
TextLanguage: English Publication details: New York : Random House, 1999.Description: xiv, 366 pages : illustrations ; 25 cmISBN: - 0679421904 (alk. paper)
- 9780679421900 (alk. paper)
- Hershey, Milton Snavely, 1857-1945
- Mars, Forrest Edward, Sr., 1904-1999
- Hershey Foods Corporation -- History
- The Hershey Company -- Historia
- Mars, Incorporated -- History
- Mars, Incorporated -- Historia
- Chocolate industry -- United States -- History
- Industria del chocolate -- Estados Unidos -- Historia
- Candy industry -- United States -- History
- Chocolate candy -- United States -- Marketing -- History
- Confitería -- Industria y comercio
- Competition -- United States -- Case studies
- Industria de caramelo -- Estados Unidos -- Historia
- 338.7
- HD 9200 B838e 1999
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 9200 B838e 1999 (Browse shelf(Opens below)) | 1 | Available | 00000063722 |
Includes bibliographical references (pages 325-343) and index.
Bar wars
Candy from strangers
The planet Mars
Melts in your mouth
To the Milky Way and beyond
The candy man
Sweet dreams
From bean to bar
Chocolate town, U.S.A
Bittersweet
M and M
Sweet Home, Chicago
Breaking the mold
The caretakers
Milton's boy
The great American chocolate bar
Hot cocoa
Mars attacks
A legacy lost
Nice people don't eat chocolate
A chocolate-covered world
Raising the bar
Corporate candy
Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.
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