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Googled : the end of the world as we know it / Ken Auletta.

By: Material type: TextTextPublication details: New York : Penguin Press, 2009.Description: xiv, 384 p. ; 25 cmISBN:
  • 9781594202353
Subject(s): DDC classification:
  • 338.7
LOC classification:
  • HD 9696.8 A924g 2009
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 9696.8 A924g 2009 (Browse shelf(Opens below)) 1 1 Available 00000107710

Includes bibliographical references (p. [339]-372) and index.

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

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