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Selling the invisible : a field guide to modern marketing / Harry Beckwith.
Material type:
TextPublication details: New York : Warner Books, c2002.Description: xx, 252 p. ; 20 cmISBN: - 0446520942
- 658.8 20
- HD 9980.5 B397s 2002
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 9980.5 B397s 2002 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000029206 |
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| HD 9969 R626t 2005 The travels of a t-shirt in the global economy : an economist examines the markets, power and politics of world trade / | HD 9980 I29s 1996 The service economy : a geographical approach / | HD 9980.5 B397i 2001 The invisible touch : the four keys to modern marketing / | HD 9980.5 B397s 2002 Selling the invisible : a field guide to modern marketing / | HD 9980.5 G874n 2002 La nueva economía de servicios : la nueva prestación de servicios como estratégia de la nueva economía / | HD 9980.5 N937 2001 Nouvelle économie : nouveaux enjeux de formation | HD 9980.5 S491 2013 Services sans frontieres : mondialisation, normalisation et regulation de l'economie des services / |
Includes bibliographical references (p. 246-250).
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