"Learning made easy"--Cover
"Prepare a watertight business strategy. Anticipate changes in the overall economy and in your industry. Form your company's mission, vision, and values."--Cover
Includes index

Introduction
Part 1: Getting started with business plans. Preparing to do a business plan ; Understanding the importance of a business plan ; Setting off in the right direction ; Charting the proper course
Part 2: Describing your marketplace. Examining the business environment ; Slicing and dicing the markets ; Getting up close and personal with customers ; Covering your competition
Part 3: Weighing your company's prospects. Assessing where you stand today ; Profiting from your business plan ; Figuring out the financial details ; Forecasting and budgeting
Part 4: Looking to the future. Confronting uncertainty ; Thinking strategically ; Growing up, growing bigger, and growing old
Part 5: Putting your business plan into action. Shaping and shape-shifting your organization ; Leading the way
Part 6: The parts of tens. The (or so) signs that your business plan needs refreshing
or worse ; Ten (or so) questions to ask about your plan ; Ten (or so) business-planning never-evers
Appendix: A sample business plan

Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going.