Includes bibliographical references and index.

Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191

This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.