The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.
Material type:
TextLanguage: Eng Series: A Wall Street journal bookPublication details: New York : Free Press, c2004.Description: xii, 306 p. ; 24 cmISBN: - 074323670X
- Eighteen immutable laws of corporate reputation
- Wall Street journal.
- 659.2 22
- HD59.2 AL462 2004
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD59.2 AL462 2004 (Browse shelf(Opens below)) | 4 | 1 | Available | 00000110466 |
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| HD59 .T474 2012 The public relations handbook / | HD 59 T597c 2004 Comunicación estratégica : vivir en un mundo de señales / | HD 59 Y17p 2001 The publicity handbook : |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / |c David R. Yale with Andrew J. Carothers. | HD59.2 AL462 2004 The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / | HD 59.2 C253p 1999 Planificación estratégica de la imagen corporativa / | HD 59.2 C837i 2009 Imagen corporativa en el siglo XXI / | HD 59.2 C837s 2008 Señalética corporativa / |
Includes bibliographical references and index.
Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember -- being defensive is offensive -- If all else fails, change your name.
A veteran "Wall Street Journal" authority on branding offers a most timely look at why problems in corporate reputation have never been more widespread--and gives organizations the 18 rules to follow in developing and perfecting a sterling image.
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