Harvard business review on brand management / Harvard Business Review
Material type:
TextLanguage: English Series: Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School Press, c1999.Description: v, 204 p. : ill. ; 21 cmISBN: - 1578511445 (alk. paper)
- 9781578511440 (alk. paper)
- Brand management
- Harvard business review.
- 658.8/27
- HD 69 H339 1999
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 69 H339 1999 (Browse shelf(Opens below)) | 1 | Available | 00000068976 |
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| HD 69 G574e 2009 Emotional branding : the new paradigm for connecting brands to people / | HD 69 G778p 2006 Project management : the managerial process / | HD 69 G848t 1994 Time tactics of very successful people / | HD 69 H339 1999 Harvard business review on brand management / | HD 69 H339 2002 Harvard business review on strategic alliances. | HD 69 H339 2005 Harvard business review on managing projects | HD 69 H431 2012 HBR guide to project management. |
Contains articles previously published in the Harvard business review.
Includes index.
Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus private labels: fighting to win / John A. Quelch and David Harding -- How do you grow a premium brand? / Regina Fazio Maruca -- Should you take your brand to where the action is? / David A. Aaker -- Extend profits, not product lines / John A. Quelch and David Kenny -- The logic of product-line extensions -- Can this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and Jonathan Mark.
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