The end of marketing as we know it / Sergio Zyman

By:

Zyman, Sergio

Material type: Text

TextLanguage: EN Publication details: New York : Harper Business, 1999 Description: xv, 247 pISBN:

0887309860

LOC classification:

HF 5415 Z99e 1999

Summary: Marketing is no mystery, 3. -- Smashing the black box, 3. -- Why have marketing?, to make money, 11. -- Without strategies you aren't going anywhere, 29. -- Marketing is science, 43. -- How to sell the most stuff and make the most money, 67. -- Positioning is a two - way street, 67. -- What do Bill Clinton, princess di, and romadan have to do with selling stuff?, 95. -- What jerry seinfeld can teach you about marketing, 117. -- Fish where the fish are, 135. -- Don't stop thinking about tomorrrow, 157. -- With whose army?, 177. -- Don't count people - count results, 177. -- I like ad agencies - and some of them even like me, 205. -- Traditional markting is not dying it's dead, 229

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415 Z99e 1999 (Browse shelf(Opens below))	1	Available	00000016180

Browsing Biblioteca Juan Bosch shelves, Shelving location: Ciencias Sociales (3er. Piso), Collection: Ciencias Sociales Close shelf browser (Hides shelf browser)

Previous						No cover image available		Next
Previous	HF 5415 W231l 2021 Las leyes de la marca el Storytelling : Cómo mantener y ganar más clientes /	HF 5415 W373b 2016 Brand seduction : how neuroscience can help marketers build memorable brands /	HF 5415 W438d 2014 The digital marketer : ten new skills you must learn to stay relevant and customer-centric /	HF 5415 Z99e 1999 The end of marketing as we know it /	HF 5415.1 K96m 2005 The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom /	HF 5415.1 N972m 2004 Mass affluence : seven new rules of marketing to today's consumer /	HF 5415.1 Y47m 1995 Marketing communications strategy /	Next

Marketing is no mystery, 3. -- Smashing the black box, 3. -- Why have marketing?, to make money, 11. -- Without strategies you aren't going anywhere, 29. -- Marketing is science, 43. -- How to sell the most stuff and make the most money, 67. -- Positioning is a two - way street, 67. -- What do Bill Clinton, princess di, and romadan have to do with selling stuff?, 95. -- What jerry seinfeld can teach you about marketing, 117. -- Fish where the fish are, 135. -- Don't stop thinking about tomorrrow, 157. -- With whose army?, 177. -- Don't count people - count results, 177. -- I like ad agencies - and some of them even like me, 205. -- Traditional markting is not dying it's dead, 229

There are no comments on this title.

to post a comment.