The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.
Material type:
TextLanguage: English Series: McGraw Hill Professional / MarketingPublication details: New Delhi : Tata McGraw-Hill Education Private Limited, 2010.Description: xv, 464 p. : ill. ; 24 cmISBN: - 9780071067645
- 0071067647
- 658.8
- HF 5415 B592 2010
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415 B592 2010 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000100729 |
Browsing Biblioteca Juan Bosch shelves, Shelving location: Ciencias Sociales (3er. Piso), Collection: Ciencias Sociales Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
|
|
|
||
| HF5415 .B162 1972 Essays on price theory and industrial organization | HF 5415 B315b 2008 Branding only works on cattle : the new way to get known (and drive your competitors crazy) / | HF5415 B454s 2009 Sustainability marketing : a global perspective / | HF 5415 B592 2010 The big book of marketing : lessons and best practices from the world's greatest companies / | HF5415 .B634 2006 Principles of marketing / | HF 5415 B724c 2001 Contemporary marketing : study guide to accompany / | HF 5415 B724c 2002 Contemporary marketing 2002 / |
Tata McGraw-Hill edition.
Includes bibliographical references and index.
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
There are no comments on this title.