Marketing según Kellogg / recopilación de Dawn Iacobucci; prólogo de Philip Kotler
Material type:
TextLanguage: Spanish Original language: English Publication details: Buenos Aires : Javier Vergara Editor, 2002.Description: 504 páginas ; 25 cmISBN: - 9501522148
- 9789501522143
- Kellogg on marketing. Español
- 658.8
- HF 5415 M345 2002
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415 M345 2002 (Browse shelf(Opens below)) | 1 | Available | 00000050783 |
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| HF 5415 L973m 2011 The marketing plan : how to prepare and implement it / | HF 5415 M221m 2010 Le marketing et son histoire : ou le mythe de Sisyphe réinventé / | HF5415 .M3365 2008 What's your story? : storytelling to move markets, audiences, people, and brands / | HF 5415 M345 2002 Marketing según Kellogg / | HF 5415 M346 2002 Marketing management : a strategic decision making approch / | HF5415 M429d 2004 The deviant's advantage : how fringe ideas create mass markets / | HF 5415 M621s 2004 Sun Tzu estrategias de marketing / |
Título original: Kellogg on marketing.
Bibliografía: p. 467-493.
Estrategia: Pensar en el cliente y en el mercado; Inteligencia, aprender sobre el cliente y el mercado; Instrumentación manejar el mercado
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