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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
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TextPublication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.Description: xxxv, 405 p. : ill. 24 cmISBN: - 0805852166 (alk. paper)
- 658.8/343 22
- HF 5415.1265 C912 2006
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.1265 C912 2006 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000029004 |
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| HF 5415.1265 C392e 2011 La empresa en la web 2.0 : el impacto de las redes sociales y las nuevas formas de comunicación online en la estrategia empresarial / | HF 5415.1265 C456d 2009 The digital handshake : seven proven strategies to grow your business using social media / | HF 5415.1265 C714n 2019 Newsjacking posdigital : el secuestro de noticias en la estrategia de comunicación / | HF 5415.1265 C912 2006 Creating images and the psychology of marketing communication / | HF 5415.1265 D537v 2013 The visual marketing revolution : 26 rules to help social media marketers connect the dots / | HF 5415.1265 D614 2013 Distribución audiovisual en internet : VoD y nuevos modelos de negocio / | HF 5415.1265 D861c 1997 Le cybermarketing : integrer Internet dans la strategie d'entreprise / |
Includes bibliographical references and index.
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