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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2003.Edition: 6a edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: - 0030211131
- Advertising, promotion, and supplemental aspects of integrated marketing communications
- Advertising promotion
- 658.8/2 21
- HF 5415.1265 S556a 2003
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.1265 S556a 2003 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000081454 |
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| HF 5415.1265 S425n 2013 The new rules of marketing & PR : How to use social media, online video, mobile applications, blogs, new releases and viral marketing to reach buyers directly / | HF 5415.1265 S425n 2020 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / | HF 5415.1265 S553s 2013 Social media engagement for dummies / | HF 5415.1265 S556a 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.1265 S617s 2012 Social media marketing for dummies / | HF 5415.1265 S763s 2012 Social media analytics : effective tools for building, intrepreting, and using metrics / | HF 5415.1265 S839s 2010 Social media metrics : how to measure and optimize your marketing investment / |
Includes bibliographical references and indexes.
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