Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, 2012.Description: xiv, 316 p. : ill., maps ; 24 cmISBN: - 9780071768290 (alk. paper)
- 0071768297 (alk. paper)
- 658.8/72
- HF 5415.1265 S763s 2012
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.1265 S763s 2012 (Browse shelf(Opens below)) | 1 | Available | 00000120282 |
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| HF 5415.1265 S553s 2013 Social media engagement for dummies / | HF 5415.1265 S556a 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.1265 S617s 2012 Social media marketing for dummies / | HF 5415.1265 S763s 2012 Social media analytics : effective tools for building, intrepreting, and using metrics / | HF 5415.1265 S839s 2010 Social media metrics : how to measure and optimize your marketing investment / | HF 5415.1265 T114 2013 Tabvertising : formatos y estrategias publicitarias en tabletas / | HF 5415.1265 T458m 2011 The McGraw-Hill 36-hour course : online marketing / |
Includes bibliographical references (p. 297-305) and index.
The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use
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