Amazon cover image
Image from Amazon.com

Contemporary strategic marketing / Ross Brennan ... [et al.].

Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008.Edition: 2nd edDescription: xxiv, 462 p. : ill. ; 25 cmISBN:
  • 0230507204 (alk. paper)
  • 9780230507203 (alk. paper)
Subject(s): DDC classification:
  • 658.8/101
LOC classification:
  • HF 5415.13 C761 2008
Online resources:
Partial contents:
What is strategic marketing? -- Understanding consumer behaviour -- Understanding buying behaviour -- Understanding the competitive Environment -- Understanding the Macro-Environment -- Strategic marketing analysis -- Relationship marketing strategies -- e-Marketing strategies -- Marketing strategy for services -- International marketing strategy -- Analysing strategic marketing case studies --PART TWO: CASE STUDIES -- British Telecommunications Plc (2001): strategic challenges -- BT Plc: Brave New World -- Competition in the UK Ice Cream Market -- London Olympics 2012: The Race for Sponsorship -- Abbey: Mortgage Marketing in the UK -- GlaxoSmithKline in South Africa -- UPS: 100 Years of turning Brown into Gold -- News Corporation in the British Newspaper Market -- A Tale of two wine brands -- BriCol Engineering Ltd -- Crisis in the European Airline Industry -- Golden Arch Hotels -- Marketing Australia to the World -- Trouble with the CPC100 -- Coca-Cola: Challenges to Global Growth
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 C761 2008 (Browse shelf(Opens below)) 1 1 Available 00000078329

Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.

Includes bibliographical references and indexes.

What is strategic marketing? -- Understanding consumer behaviour -- Understanding buying behaviour -- Understanding the competitive Environment -- Understanding the Macro-Environment -- Strategic marketing analysis -- Relationship marketing strategies -- e-Marketing strategies -- Marketing strategy for services -- International marketing strategy -- Analysing strategic marketing case studies --PART TWO: CASE STUDIES -- British Telecommunications Plc (2001): strategic challenges -- BT Plc: Brave New World -- Competition in the UK Ice Cream Market -- London Olympics 2012: The Race for Sponsorship -- Abbey: Mortgage Marketing in the UK -- GlaxoSmithKline in South Africa -- UPS: 100 Years of turning Brown into Gold -- News Corporation in the British Newspaper Market -- A Tale of two wine brands -- BriCol Engineering Ltd -- Crisis in the European Airline Industry -- Golden Arch Hotels -- Marketing Australia to the World -- Trouble with the CPC100 -- Coca-Cola: Challenges to Global Growth

There are no comments on this title.

to post a comment.