Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
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TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN: - 1591396190 (hardcover : alk. paper)
- 658.8/02 22
- HF 5415.15 K49b 2005
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.15 K49b 2005 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000029237 |
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| HF 5415.15 B278c 2007 El cliente más exigente: tu equipo = The employer brand : cómo comunicarle entusiasmo por la empresa / | HF 5415.15 F792d 2004 The dollarization discipline : how smart companies create customer value...and profit from it / | HF 5415.15 G393 2006 Gestao e desenvolvimento de produtos e marcas | HF 5415.15 K49b 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF 5415.15 L523p 1997 Product management / | HF 5415.15 L523p 2002 Product management / | HF 5415.15 L523p 2005 Product management / |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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