Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.
Material type:
TextLanguage: English Publication details: Upper Saddle River, NJ : Prentice Hall, c2002.Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0133768562 (hardback : alk. paper)
- 9780133768565
- 658.8/3 21
- HF 5415.2 M249b 2002
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.2 M249b 2002 (Browse shelf(Opens below)) | 1 | Available | 00000000201 |
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| HF 5415.2 L157e 1996 Les etudes marketing / | HF 5415.2 L523m 1979 Market research and analysis / | HF5415.2 L523m 1998 Marketing research / | HF 5415.2 M249b 2002 Basic marketing research : applications to contemporary issues / | HF 5415.2 M249i 1997 Investigación de mercados : un enfoque práctico / | HF 5415.2 M249i 2008 Investigación de mercados / | HF 5415.2 M249m 2004 Marketing research : an applied orientation / |
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
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