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Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex : John Wiley & Sons, 2012.Edition: 2nd edDescription: xiv, 294 p. : ill. ; 24 cmISBN:
  • 9781118374061 (hbk)
  • 9781118374801 (ebk)
  • 9781118374245 (ebk)
  • 9781118374818 (ebk)
Subject(s): DDC classification:
  • 381./1 23
LOC classification:
  • HF 5429 T364s 2012
Contents:
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5429 T364s 2012 (Browse shelf(Opens below)) 1 1 Available 00000111480

Includes bibliographical references and index.

Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.

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