Includes bibliographical references (p. 155) and index.

"This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others."--Jacket.

Good Writing: It Begins with Principles -- Have a Clear Purpose -- Be Audience Focused -- State Your Key Message Clearly -- Stay on Topic -- Observe Economy of Words -- Use Simple Sentences -- Consider Your Delivery Strategy -- Start-Up Strategies: Your Launch Point -- Questioning Method -- Traditional Outline Method -- Brainstorm Outline Method -- Free Writing Method -- Scoping Your Project -- The First Draft: Getting It Down -- Build on Strong Paragraphs -- Create Transitions -- Use Design Elements to Lighten the Reader's Load -- Getting It Right: The Editing Craft -- Editing for Content -- Editing for Style -- Tighten and Sharpen Those Sentences -- Editing for Accuracy -- Everyday Writing: Memos, Letters, and E-mail -- Writing Effective Memos -- Business Letters That Do the Job -- Making the Most of E-mail -- Presentations: Timeless Principles -- Presentations: The Greek Way -- Four Rhetorical Devices -- Three Learning Styles -- Aim for the Head and the Heart -- Backstage: Preparing Your Presentation -- Define Your Objective -- Understand the Audience -- Decide What to Say -- Get Organized -- Develop Effective Visuals -- Rehearse -- Show Time: Making an Effective Delivery -- Speaking Effectively -- Projecting a Positive Image -- Keeping the Audience Engaged -- Handling Questions -- Making Group Presentations -- Dealing with Stage Fright -- Evaluating Your Presentation -- Dialogue: The Ultimate Communication -- Understanding the Other Person -- Seeing Yourself (or Your Company) from the Other Person's Perspective.