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Brand new China : advertising, media, and commercial culture / Jing Wang.

By: Material type: TextTextPublication details: Cambridge, Mass. : Harvard University Press, 2008.Description: xiii, 411 p. : ill. ; 22 cmISBN:
  • 9780674026803 (cloth : alk. paper)
  • 0674026802 (cloth : alk. paper)
Subject(s): DDC classification:
  • 659.10951
LOC classification:
  • HF 5813 W246b 2008
Online resources:
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5813 W246b 2008 (Browse shelf(Opens below)) 1 1 Available 00000106388

Includes bibliographical references (p. 357-392) and index.

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

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