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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Material type:
TextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2004.Description: xxi, 447 p. : ill. ; 24 cmISBN: - 0805847944 (casebound)
- 659.1/08 22
- HF 5822 D618 2004
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5822 D618 2004 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000029011 |
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| HF 5821 T929c 2004 Comunicación publicitaria de juguetes en televisión / | HF 5822 B777p 1961 Psicología práctica de la persuasión / | HF 5822 C741 2004 La comunicación publicitaria : antecedentes y tendencias en la sociedad de la información y el conocimiento / | HF 5822 D618 2004 Diversity in advertising : broadening the scope of research directions / | HF5822 M583 1996 Visual persuasion : the role of images in advertising / | HF 5822 M798i 2007 La influencia de la publicidad audiovisual en los niños : estudios y métodos de investigación / | HF 5822 P119h 1957 The hidden persuaders / |
Includes bibliographical references and indexes.
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