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Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

Contributor(s): Material type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.Description: xxi, 436 p. : ill. (some col.) ; 24 cmISBN:
  • 0805842020 (alk. paper)
Subject(s): DDC classification:
  • 659.1/01/9 19
LOC classification:
  • HF 5822 P467 2003
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5822 P467 2003 (Browse shelf(Opens below)) 1 1 Available 00000029013

Includes bibliographical references and indexes.

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