Street-smart advertising : how to win the battle of the buzz / Margo Berman.
Material type:
TextPublication details: Lanham, Md. : Rowman & Littlefield Publishers, 2007.Description: xii, 237 p. : ill. ; 24 cmISBN: - 0742541363 (cloth : alk. paper)
- 0742541371 (pbk. : alk. paper)
- 9780742541368 (cloth : alk. paper)
- 9780742541375 (pbk. : alk. paper)
- 659.1
- HF 5823 B516s 2007
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 B516s 2007 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000096648 |
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| HF 5823 B427a 1998 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 B427a 2001 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 B456l 1997 Lenguaje publicitario : hacia un estudio del lenguaje en los medios / | HF 5823 B516s 2007 Street-smart advertising : how to win the battle of the buzz / | HF 5823 B517a 1976 Anatomía de la publicidad en México : monopolios, enajenación y desperdicio / | HF 5823 B517a 1980 Anatomía de la publicidad en México : monopolios, enajenación y desperdicio / | HF 5823 B527g 2004 Guide de la publicité et de la communication / |
Includes bibliographical references (p. 231-232) and index.
Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
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