Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; traducción al español por Eduardo Escalona.
Material type:
TextPublication details: México : Unión Tipográfica Editorial Hispano-Americana, c1967.Description: xix, 700 p. : ill. ; 23 cmUniform titles: - Advertising, its role in modern marketing. Spanish. 1967
- HF 5823 D923p 1967
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 D923p 1967 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000042581 |
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| HF 5823 C373p 2001 La publicité / | HF 5823 C548c 2009 Cómo nos venden la moto / | HF 5823 C719p 2001 Publicidad y hegemonia : matrices discursivas / | HF 5823 D923p 1967 Publicidad : su papel en la mercadotecnia moderna / | HF 5823 G216c 2001 Las claves de la publicidad / | HF 5823 H762p 1966 Psicología de la publicidad / | HF 5823 J23l 2005 Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / |
Translation of: Advertising, its role in modern marketing.
Includes bibliographies and index.
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